Lexus signs Kylie Minogue to launch new model

Lexus has signed up Aussie pop star Kylie Minougue to sing the praises of the Japanese car manufacturer’s vehicles.

Kylie has got sponsorship for her upcoming Aphrodite tour and becomes an ambassador for the brand.

Lexus director Belinda Poole said: 'Kylie is the perfect ambassador for Lexus and the new CT200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the brand.'

He added that,“Kylie has energy, style and exceptionally popular public profile that will add huge appeal to our new model and our brand, reaching out directly to the new customers we believe will form the core market for CT200h.”